HSBC: How Brits will sound in 50 years
HSBC wanted a fun way to promote their new voice recognition technology, so we teamed up to create this edit looking into how Brits will sound in 50 years.
To humanise the story I suggested bringing in 3 generations of a London family to see how dialects are changing. We also incorporated animation to bring the language changes to life.
We also created B-Roll and an animation only version as well as organising live TV interviews.
The content was distributed on Sky, ITV, STV, London Live, Channel 5, The Times