HSBC: How Brits will sound in 50 years

HSBC wanted a fun way to promote their new voice recognition technology, so TNR teamed up with them to create this edit looking into how Brits will sound in 50 years.
To humanise the story we suggested bringing in 3 generations of a London family to see how dialects are changing. We also incorporated animation to bring the language changes to life.

We also created B-Roll and an animation only version as well as organising live TV interviews.

The content was distributed on Sky, ITV, STV, London Live, Channel 5, The Times

Copyright: TNR Press Association